Frederick Vallaeys says, “After a quiet start to the year with few notable changes in AdWords, the last month has seen a lot of interesting things happening, most notably the change to the layout of ads on the search results pages.

I’ve shared my initial thoughts about this change on my company blog; but now that it’s been live for a few weeks, I wanted to weigh in with ways to optimize accounts that are impacted, including using bid to position rules and Quality Score optimization.

What changed to ads on Google
The week of February 19, Google began removing right-hand side (RHS) ads, reserving that space instead for product listing ads (PLAs) and the Knowledge Panel. This change reduced the maximum number of text ads on the page from 11 to seven.

A change as significant as this one caused some angst amongst advertisers, but the impact seems neutral to positive, according to several pieces of research: iProspect noted that RHS ads had a terrible click-through rate (CTR) anyway”.

How advertisers should respond to fewer ads showing on Google

Marketing Land

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