‘The Age of the Customer Hits The Media World’ – Forrester
Ryan Skinner says, “Do you hear something?
Is someone banging on the door?
Yes, I think someone’s banging on the door. Pretty hard actually.
In fact, it’s deafening.
The knocking is empowered digital media buyers. The slowness to answer is the media ecosystem of publishers, media agencies, and broadcasters.
I shared the video below a week ago on LinkedIn and people clearly like it. It’s the parable I just stated, but acted out. Listen to Gabe Leydon of Machine Zone (big digital media buyer) slam the media ecosystem. It’s painful. Cathartic. Iconoclastic”.
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