Maz Nadjm says, “If there is one thing that all businesses in the world have in common – whatever their industry, size, internal structure and corporate culture – it’s that they all need sales to thrive.

But, as is often the case, keeping up with the evolution of the purchasing cycle in order to be present where and when it matters is easier said than done.

Especially when a revolution is in the making, with traditional business development strategies being transformed by digital.

Social sales – not yet a reality

So, with as much as 67% of the buyer’s journey now being done digitally (Cisco) and social media driving more than one third of all referral traffic, being present on social networks becomes an ultimate priority for sales teams everywhere”.

Bridging the gap: uniting marketing and sales with employee advocacy

‘Econsultancy’ Blog

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