‘How Australia’s marketers are cultivating loyalty and building advocacy’ – Econsultancy
Jeff Rajeck says, “Brands have always looked for ways to get more loyal customers.
But since social media has taken off, they are also encouraging these loyal customers to become brand advocates.
So, how are brands cultivating customer loyalty and building advocacy?
This was one of the topics discussed at our recent roundtables in Sydney, sponsored by Epsilon.
How brands cultivate loyalty
Overall, participants were positive about cultivating loyalty through providing great customer experiences. And, in many cases, this loyalty can lead to customer advocacy”.
How Australia’s marketers are cultivating loyalty and building advocacy
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