Ben Davis says, “A well-oiled email marketing strategy can be unsurpassable in terms of ROI and audience engagement.

So, what are the myriad ways companies can keep their database plump and receptive and reduce unsubscribes?

Here are 10 ways.

1. Make it clear what the user is signing up for

There’s a balance to be had between maximising ease of email sign-up and offering the user options for subscription.

Giving the user tick boxes to choose from, for example, male or female fashion updates, newsletters or sale alerts, weekly or monthly updates, could potentially decrease conversion of your signup field, even if it stands to increase subsequent engagement of subscribers.

What is paramount is that users know they are indeed signing up to receive emails, and understand what these emails will include”.

10 ways to reduce email unsubscribes

‘Econsultancy’ Blog

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