‘Broad Approach: Is Your Marketing Campaign Diverse Enough?’ – Business.com
Victoria Heckstall says, “Sales reps who use social selling are 50 percent more likely to reach their sales targets.
But while social media is an incredibly useful tool for meeting your goals, you need to keep in mind that it’s a general audience.
There’s a difference between targeting a general audience and drilling down into your demographics.
If you are looking to increase your outreach, you may have already decided to zone in on different ages and genders.
One area you may not have considered is diversity. What the black community likes isn’t necessarily what the white community likes.
People all have different backgrounds and they all react to different things.
That’s where diversity marketing comes in. And by using it you can increase the power of your campaigns”.
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