‘6 Underhanded Sales “Tricks” That Infuriate Me’ – HubSpot
Jill Rowley says, “Bad selling is nothing new — it’s as old as sales itself. But just as the internet heralded in new ways for sellers to research, connect with, and engage their buyers, it also gave shifty salespeople brand new ways to deceive, spam, and annoy.
To me, the fundamental disconnect that leads to bad sales has to do with focus. Slimy sellers’ focus is 100% on themselves. It’s all about their agenda, their product, their company, and their quota. On the other hand, good sellers keep the spotlight on their customers.
Below are six sneaky sales tricks that really get under my skin. I assure you that the salespeople using these tactics aren’t thinking about what’s best for their buyers — otherwise they would stop immediately.
1) The fake “RE:” email subject line.
ContactMonkey found that emails with the simple subject line “RE:” were opened an astounding 92% of the time. So what do slimy salespeople do with this finding? They abuse it, of course”.
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