‘A 2,500 word guide to maximising content-led organic traffic with free Google tools’ – Econsultancy

Mark Leech says, “How do you drive more organic traffic by efficiently enhancing your content strategy using only free tools?

Here’s a 2,500 word how-to guide.

Why free Google tools?

The range of tools available to big agencies and brands can unearth a plethora of useful data to help understand SEO and content focuses. Tools like SEMrush, Searchmetrics, Brightedge and others can be massively insightful, but their cost can be preclusive to some.

In addition, they can require analytical, Excel-loving brains with many hours at hand to really drill down into the granular detail to extract benefits.

Many sole traders, small businesses and SMEs just don’t have the budget or resource to invest money and time into such data, so I wanted to help by talking through how it’s possible to be really targeted with your content work, using only free tools provided by our all-powerful overlord; Google”.

A 2,500 word guide to maximising content-led organic traffic with free Google tools

‘Econsultancy’ Blog