‘Adobe unveils its next-generation Marketing Cloud’ – Marketing Land
Barry Levine says, “Adobe is unleashing today what it describes as the next-gen version of its Marketing Cloud.
“Marketing is really the experience business,” director of product marketing Kevin Lindsay said a press briefing, adding that this newest release enlarges the Cloud’s customer experience capabilities.
There’s a truckload of additions, announced at the company’s Summit conference taking place in Las Vegas. They include a variety of new algorithmic-based features to enhance customer experience and marketers’ insights, a new Cross-Device Co-op, the new developer portal Adobe.io, and a deeper integration of Adobe’s online TV tools with the Marketing Cloud.
Taken together, they boost the Cloud’s population of intelligent assistants, bring over-the-top (OTT) TV deeper into this marketing platform’s ecosystem, and offer a major assist to the ongoing challenge of matching people to their many devices”.
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