Abhishek Shankar says, “Mobile has transformed the economic and social landscape of the world. Internet access, either through a wireless network, wireless access point, or fixed broadband connection, gives individuals a gateway to an online experience that is expanding by the day. Entertainment, Utilities, services, whatever you can think of.

The only thing most of the core Internet players tend to have in common is that some of their services are provided free of charge: Facebook costs nothing for consumers, and likewise the majority of Google products. E-commerce sites that have been created for the purpose of keeping their assets low and attractive site are also free. What’s more, these successful players do not invest in their content, but rather let the public generate it for them.

Mainly through advertising: Google and Facebook display advertising to you when you browse search results or profile pages of their friends. What makes these ads powerful is that companies also monitor their behavior and activities on their sites”.

Can Your Mobile Customers Afford to Watch Your Ads?
Entrepreneur

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