‘Moz Local Industry Report: Who’s Winning Wireless Searches?’ – MOZ
Dr. Peter J. Meyers says, “The wireless industry in the United States is both massive and competitive. According to an IDC report, over 184 million mobile phones were shipped to US customers in 2014, with an estimated 191 million in 2015. The vast majority of consumers, even in 2015, report browsing products online but purchasing in-store (73%, according to PWC’s annual report). This trend may be even more dramatic in the wireless industry, where experts suggest that upwards of 9 out of 10 of all mobile phone purchases in the US still happen in a brick-and-mortar store.
In a competitive environment where most people research phones online but buy them in-store, ranking well in Google search results, especially local results, is critical. Local results can lead consumers not only to one brand over another, but to specific store locations in their area, surfacing store addresses, phone numbers, and operating hours”.
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