Patricio Robles says, “It’s social media best practice: be authentic and honest.

But when it comes to telling your followers what they probably don’t want to hear, is there such a thing as too much candor?

Bay Area Rapid Transit, or BART, is a public rail service that serves the San Francisco Bay Area. More than 400,000 use it every day, and the public transportation system has seen ridership surge in recent years thanks in part to the booming tech-driven Bay Area economy.

Unfortunately for BART’s riders, BART has been ill-equipped to handle the surge. The organization has inadequate infrastructure and while some relief is said to be on the way, like many public agencies, BART has been grappling with budget problems for years and it blames many of its shortcomings on these.

But unlike many public agencies, BART riders who vent on Twitter about their experiences have been receiving candid responses from the agency’s official Twitter account”.

Is raw candor a good or bad thing in social media?

‘Econsultancy’ Blog

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