‘Three things that show the scale of the ad fraud challenge’ – Econsultancy
Ben Davis says, “Ad fraud is a topic that cannot be ignored.
At Econsultancy conferences, any discussion of programmatic media comes with the obligatory debate about building transparency into an ecosystem where the advertiser so often lacks control.
I thought I’d write a short post simply stating the scale of the problem with three facts.
1. Facebook has washed it hands of the problem
The DSP part of Facebook Atlas was unceremoniously dumped earlier this month by its creator, Facebook. It only came into being in October 2015.
As usual, the Ad Contrarian (Bob Hoffman) most pithily got to the crux of why this is disturbing.
Essentially, Facebook, in its own words, was “amazed by the volume of valueless inventory” it saw across ad exchanges”.
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