‘Before You Pound: What Your #Hashtag Says About You’ – Business.com
Darin Reffitt says, “Love them or hate them, one thing is certain: hashtags have expanded well beyond Twitter and are now omnipresent in our lives.
Movie previews end with them, reality shows encourage us to vote for winners with them, and every sports, entertainment, and political scandal spawns them.
Their popularity has only increased as they’ve spread beyond Twitter and onto most social platforms, including Facebook, Instagram, Tumblr, and Google+.
They’ve polarized voters, organized protesters, and unified concerned citizens around the world in the wake of global disaster.
Not bad for an organizational tool that Twitter co-founder Evan Williams once asserted was “too nerdy to go mainstream.”
Their abundance in advertising and broadcasting is understandable; if users aren’t given a hashtag to use, they will invariably create one themselves, possibly to the dismay of the brand or groups involved”.
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