Fergal Glynn says, “Today’s enterprises tap into data to drive decision-making for practically every strategic move, but are they using data to power their content marketing efforts?

While some marketers use data to identify trending topics, monitor engagement, and track performance, data should play a role in every facet of content creation and promotion for every marketer.

Here’s why it’s important—and how to integrate it into your efforts.

Using Data to Identify the Best Keywords and Topics

There are a variety of tools you can use to identify popular keywords that your target audience is searching for, from entering a word or two into the Google search bar and pulling ideas from the suggested searches to searching for terms in the Google AdWords Keyword Planner or tools like Übersuggest”.

Content Marketing Data: How to Insert Science into Your Content Creation and Promotion Process

Business.com

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