Matt Byrom says, “We all know, and agree, that watching a video is preferable to reading a stream of copy.

Where both text and video are available on the same web page, 69 percent of users would prefer to watch video to learn about a product or service.

If we can learn something new or get the information we need in a quicker way then we’ll always take that option, and video provides this option.

This is no different when it comes to email. In fact, using the word video alone in an email subject line can boost open rates by 19 percent and then if there is an actual video within the content of the email open rates can boost by 20 percent and click-through rates by two to three times.

So there are your reasons to start using video in email but what ways can you use video content to spice up your email campaigns?”.

Open & Play: 5 Ways to Use Video to Spice Up Your Email Campaign

Business.com

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