‘SEO Page Titles: 15-Point Checklist for B2B and B2C Brands’ – CMI
Mike Murray says, “SEO page titles cause their fair share of confusion among B2B and B2C content marketers. In the old days, it was easy to throw a bunch of words in there with commas and rank well for some of those keyword phrases.
The SEO page title still carries weight, but other ranking variables matter as well. If the quality and quantity of inbound links had to go head to head with SEO page titles in a strange Internet game, the links would crush the titles.
No one has a crystal ball about the degree of their influence. But over time my experience with many websites makes it clear to me that SEO page titles matter more than elements like load speed and image-alt attributes. In other words, don’t neglect SEO titles if you want your content found.
To help you make the most of SEO page titles, I created this checklist of 15 key facts, variables, and best practices:
1. Be aware of what text makes the cut
Web developers used to recommend that SEO titles incorporate about 70 characters, including spaces. It was good advice because that’s what Google displayed in search results. But that changed in 2014 when Google updated its design, allowing 512 pixels for the titles”.
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