Joe Pulizzi says, “Technology marketers are an interesting group. They report the highest adoption rate of content marketing among all groups of marketers we survey: 95%. However, they face a host of unique content marketing challenges:

They are tasked with creating many types of content for numerous points along a complicated, multi-layered buyer’s journey.

They operate in an industry where buying cycles often are long.
They usually require a lot of time to develop an in-depth understanding of the products and services their company offers to be able to craft content that’s easy for their audiences to grasp.
That’s why I was encouraged to see that our latest research shows technology marketers holding steady with content marketing: They’re allocating more of their total marketing budget to content marketing, and they’re using a good mix of tactics, social media platforms, and paid methods to get their content out there”.

Technology Marketers Hold Steady With Content Marketing

Content Marketing Institute

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