‘What challenges are Australia’s marketers facing with technology and customer experience?’ – Econsultancy
Jeff Rajeck says, “In a recent Econsultancy report, survey respondents revealed that the CMO is spending more than the CIO in almost a third (32%) of companies in Australia and New Zealand.
How are marketers using all of this technology, then, to address the pressing issue of improving customer experience (CX)?
To find out, Econsultancy invited dozens of client-side marketers in Sydney, Australia on March 10th to discuss this and other topics at hosted roundtables.
The roundtables covered three topics all related to CX and were moderated by subject matter experts from Econsultancy and our event sponsor Epsilon.
32% agree the CMO is spending more on tech than the CIO”.
What challenges are Australia’s marketers facing with technology and customer experience?
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