James Parsons says, “Alexa is one of the best known Web analytics companies, and it’s the number one best known analytics company that isn’t known for its analytics. The Amazon-operated company grew famous for their website rankings, which dominated the lower echelons of Internet marketers for years. Even today, you find people who care more about that ranking than they should.

Compete, meanwhile, is an amazing source of website information, showing you a lot of data about users, traffic, and ranking for various queries throughout the web. It’s not the most robust site analytics suite out there, but it has some data that can’t be found anywhere else, except perhaps Alexa itself.

The reason is the unique way both of these sites harvest their data.

Unique data sources
Both Alexa and Compete get a lot of their data from the same type of source, though the exact source differs between them. That source is a browser toolbar. Alexa’s data comes primarily from their Firefox toolbar, where Compete gets theirs from their own toolbar, as well as a handful of other sources”.

Where Do Companies Like Alexa and Compete Get Their Data?
Entrepreneur

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