‘Can You Hear Me Now? Optimizing for Voice Search’ – Business.com
Business.com team says, “One-in-five mobile users rely on voice search to find information or control their device, according to a Global Web Index study.
It makes sense considering that mobile usage frequently occurs in environments that make typing and looking at a screen difficult and even, in the case of driving in particular, downright dangerous.
Younger users, who comprise the largest market segment for mobile use, are also more likely to find typing time-consuming, preferring instead to “talk to their phones” as an easier, faster, and more intuitive way to communicate.
Indeed, a Northstar Research study commissioned by Google found that more than half of adolescents aged 13 to 18 use voice search on a daily basis; additionally, many adults (41 percent of those surveyed) said they “spoke” to their phones every day”.
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