‘New report: Almost all bad bots are highly sophisticated and hard to detect’ – Marketing Land

Barry Levine says, “There is one bright spot in Distil Network’s third annual report on bad bots, out this week: Human-generated internet traffic outnumbered bot traffic last year from the first time since 2013. So our carbon-based life form has retaken the lead online.

But it’s downhill from there, according to “The 2016 Bad Bot Landscape Report: The Rise of Advanced Persistent Bots.”

About 28 percent of all web traffic comes from non-malicious bots, the report said, plus the bad bots represent another 18 percent of the total.

Good bots include search engine spiders, Facebook pulling in external content or the Internet Archives adding images of websites to its collection. Bad bots can fraudulently inflate web traffic or load ads, conduct competitive data mining, harvest financial and personal data, attempt brute-force logins, spam, wage man-in-the-middle attacks and transaction fraud and more”.

New report: Almost all bad bots are highly sophisticated and hard to detect

Marketing Land