‘The Simplest Way to Improve Your Call to Action Using A/B Testing’ – Entrepreneur

Zubin Mowlavi says, “The tool? A/B testing, also known as split testing, compares the data from two versions of your webpage or app or — the focus here — your call to action (CTA) to learn which one performs better.

Yet, while it’s possible to A/B test everything (and, for the best possible statistical and optimizational significance, you should), the reality is that most businesses don’t have that kind of work/time investment available.

Add to that the proposition that you need to be able to test one changed element at a time — or else you won’t know what’s making a difference — and it’s no wonder that proper A|B testing often gets shoved to the backburner — despite the fact that it can boost conversions by as much as 25 percent.

The good news is, even the smallest things can make a big difference when it comes to A/B testing, and it’s usually those little things that help bolster the rest of your testing and optimization endeavors. So, where’s the simplest place to start? Look no further than your humble Calls to Action”.

The Simplest Way to Improve Your Call to Action Using A/B Testing
Entrepreneur