‘Three ways to optimize for Amazon’s pricing strategy’ – Econsultancy
Arie Shpanya says, “Amazon has become synonymous with great deals.
Retailers using the marketplace have spoken out about drastic undercutting from Amazon as a retailer, especially because they reprice with such high frequency (changing the price of the bible 100 times in five years).
But what’s Amazon’s actual strategy when it comes to pricing?
Judging by the news that has surfaced over the years, one would speculate that Amazon’s strategy is to frequently lower prices until they beat competitors–for all products. As a consumer, you probably go to Amazon because you think they have the lowest prices, but is that really the case?”.
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