Will Scott says, “I have a confession to make: Penguin scared the daylights out of me. I hope those of you who have been around the industry for as many years as I have will join me in taking the first step to recovery: admitting our problem.

In 2012, Penguin made once-easy and inexpensive link-building tactics for small businesses worthless — and in some cases, harmful. For a small handful of long-time clients, we had to undo years of work that had once supported their achievement of position one organic rankings (and more importantly, their acquisition of many, many leads).

Sadly, getting scared wasn’t the only consequence of seeing businesses that had been fully compliant with SEO best practices (of the time) get burned overnight — because those best practices had suddenly changed.

It also made us overly cautious about link building for SEO, and that caution kept us from seeing what continues to be a reality: that backlink profiles are still key factors in organic search rankings, including for searches with local intent”.

3 practical local link building ideas that will cure your Penguinitis

Marketing Land

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