Jawad Khan says, “No other marketing channel is as effective as email marketing is in engaging and converting customers. Nearly 74% of marketers consider email at the core of their marketing strategy, while 53% plan to increase their email marketing budgets over the next 12 months, according to a recently published study by Salesforce.

In the US alone, spending on email marketing is on a steady rise, projected to reach $3.07 billion in 2019 from $2.07 billion in 2014, growing on average $0.2 billion each year, according to Statista.

Moreover, almost 91% of consumers in the US check their email at least once a day, and nearly 70% of mobile purchase decisions are now influenced by email marketing”.

How to Build a Targeted Email List of Subscribers Willing to Buy From You

Marketing Profs

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