‘Snapchat Has Grown Up: What You Need to Know as a Marketer’ – Business.com
AJ Agrawal says, “Snapchat is a social media app you’ve likely dismissed as a marketing and SEO tool in the past.
Messages are extremely temporary and it caters to an extremely niche audience.
But the news that Snapchat had turned down a multi-billion dollar acquisition offer from Facebook turned some heads. If Facebook was so interested in it, then surely there is more to this than meets the eye?
Snapchat has become a viable marketing platform. Ads have been rolled out to Snapchat and it’s not an ideal way to reach new audiences.
This guide is going to show you what you need to know about Snapchat as a marketer.
The Only Way to Hit a Young Audience
The 13 to 34-year-old age demographic is notoriously difficult to target. And with 60 percent of U.S. citizens in this demographic using Snapchat, this is the undisputed champion when it comes to advertising to a younger market. It’s no surprise to see that Facebook wanted it”.
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