Anita Campbell says, “Digital marketing is not an area where you can kick back and relax for any length of time. Well, you can, but as it moves forward at a mile a minute you will end up getting left behind.

Although things are changing on an almost weekly basis, we decided to have a look at what we expect to happen during 2016.

Predictions in Digital Marketing

The Gap Will Widen Even Further Between Mobile and Desktop

It was no real big surprise when mobile online sales overtook those made on a desktop. What we weren’t expecting was how quickly the gap would widen. It’s set to become a gulf this year as digital marketers are now aiming their campaigns at the mobile market. Desktop shouldn’t be ignored however. It’s still popular, but will never again be the No. 1 platform. When it comes to mobile commerce, the growth numbers are absolutely staggering. For example, according to Goldman Sachs, mobile commerce will be nearly half of ecommerce by 2018”.

5 Predictions in Digital Marketing to Watch

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