‘Building a Keyword-Driven Content-Marketing Strategy Is Key’ – Entrepreneur
Aaron Agius says, “It’s a common misconception that SEO and content marketing are two mutually exclusive business strategies. They’re not. In a way, it used to be true — keyword-stuffing once helped pages get ranked well, even if the content wasn’t valuable.
Now, that’s not the case. Search algorithms have succeeded at offering the valuable content that people are looking for — which is the main goal of content marketing. That’s why it’s now possible, and even fairly simple, to build a keyword-driven content strategy.
1. Identify the keywords that matter most.
Determining the relevant keywords for your business still starts in the same place: the Google Adwords Keyword Planner.
The difference when building a keyword-driven content strategy is where you should focus. Brainstorming should go beyond wondering what your audience is searching for and into considering the reasons behind their searches”.
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