‘How One Small Template Change Led to Greater Customer-centric Content for WeddingWire’ – MarketingSherpa Blog

Courtney Eckerle says, “Most email marketers know they’re supposed to throw the social sharing buttons into their email templates.

… or do you?

“When we first started doing that, that made sense and that was the best practice when social media first came around. But we never looked back at it and did a reality check to see if that still made sense,” said Bart Thornburg, Senior Manager of Email Marketing, WeddingWire.

In his MarketingSherpa Summit 2016 Media Center interview, Bart talked about how WeddingWire checked that portion of the template to see if it was really a best practice for the”.

How One Small Template Change Led to Greater Customer-centric Content for WeddingWire
MarketingSherpa