‘75% of marketers say social media marketing is paying off’ – Internet Retailer
Zak Stambor says, “That’s a 46-percentage point increase from a year ago, according to a new Salesforce report.
Social media is generating better returns on investments this year than it did last year, according to Salesforce’s new “2016 State of Marketing Report.”
The report finds that 75% of retailers and other marketers say that social media delivers either a “strong” or “some” return on their investment. That’s a 46-percentage point increase from the 29% who said so a year earlier”.
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