‘All digital growth now coming from mobile usage — comScore’ – Marketing Land
Greg Sterling says, “A new report from comScore uses a vertiable mountain of data to expose and explain the multi-platform state of internet user behavior. However it equally makes clear that mobile is now the growth driver, while the desktop is rapidly becoming a “secondary touchpoint” for a large percentage of the US digital audience.
The report, entitled 2016 U.S. Cross-Platform Future in Focus, covers a broad range of channels and consumer behaviors. I won’t try to cover everything here, just some of the high-level usage data. The full report is free and can be downloaded after registration.
The data above show that mobile now represents 65 percent of all digital media time, with mobile apps dominating that usage. The desktop has lost 12 percentage points since 2013 and has receded to 35 percent of digital time spent”.
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