Adobe team says, “The 2016 Adobe Marketing Summit began with a challenge from Adobe CEO, Shantanu Narayen: “This is the experience era,” he says. “Are our companies ready to compete, are we at risk of being disrupted by someone who can move faster?”

Digital marketing is about to change more than it ever has, which is why Narayen’s challenge, as well as the Summit’s four-day lineup of 150 breakout sessions, labs and keynote talks all came down to adapting to technology.

However, “adapting” doesn’t just mean, “upgrading.”

The 2016 Summit showed that the future of marketing isn’t technology for technology’s sake — it’s a finessed, consumer-centric approach that prioritizes relevant and meaningful experiences.

Naturally, technology will allow the experiences to exist in the digital world, but it’s the combination of art and science — strategy and technology — that will separate the disruptors from the disrupted”.

How to prevent your digital marketing strategy from getting stuck in the Stone Age

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