‘New data reveals impact of Google’s right-hand ad changes’ – Econsultancy
Patricio Robles says, “When Google decided to kill right-hand PPC ads, many speculated that the change would be a net negative for paid search marketers.
A minority even suggested that there would be drastic effects, such as significantly higher CPCs for competitive keywords.
So how have campaigns been faring since Google implemented the change?
According to Larry Kim, founder and CTO of WordStream, there certainly hasn’t been an “Adpocalypse.”
He looked at data for more than 2,000 of his company’s clients before and after Google’s change and found that:
– Impressions are down.
– CTRs are up.
– Total clicks are steady”.
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