‘Digital customer experience: four innovation methods’ – Econsultancy
Ben Davis says, “Customer experience and innovation are both hard to pin down.
Econsultancy’s new report, Innovating the Digital Customer Experience, in association with Jahia, attempts to do just that.
The report examines how to innovate, the concept of practical agility, marginalizing your competition and the ‘innovator’s toolkit’.
By way of an intro, here’s a brief summary of four methods for innovation.
Labs
The innovation lab is now a well-established concept.
Labs may focus on product design, digital experience or both, using dedicated creative spaces that can often insulate a new culture and allow it to thrive”.
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