‘Do Your Marketing Emails Prompt ‘Inbox Blindness’?’ – Entrepreneur
Josh Earl says, “Ever heard of “banner blindness”? It’s your email subscribers’ brains’ natural defense against the ads plastered over every website they visit.
Think about it: Most websites position their ads in similar places — such as across the top and down the right-hand side of the page
And after your subscribers visit hundreds of sites and see thousands of ads, those spots on the screen become black holes. They don’t even register in people’s consciousness anymore.
The ‘inbox blindness’ your email subscribers develop
The average adult gets 121 emails per day, according to a report by the Radicati group — and that’s more than most people can afford the time to pay attention to. So, even though your subscribers did opt-in for your emails, they’re likely numb from the sheer volume of commercial emails they have to wade through overall. Your emails simply no longer register (your competitors’ don’t either).
Instead, your subscribers just scroll right on past them”.
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