‘Marketing technologists: Here are eight steps to boost your info security’ – Marketing Land

Barry Levine says, “Twitter has decided not to extend tweet lengths beyond the current 140-character limit. But would it matter if it did?

To peek at how long tweets typically are, Marketing Land looked at 300 of the most popular brand, celebrity and media Twitter accounts, as listed by social analytics firm Socialbakers. Those accounts are already running up against Twitter’s 140-character limit, most commonly sending tweets with between 130 and 140 characters. Conceivably, they’d fill up any extra character space Twitter would have given them.

But even though longer tweets are more popular among these accounts, they don’t appear to be any more popular among their audiences than shorter tweets. The data show that shorter tweets often average just as many retweets as longer ones, and they sometimes average more, especially celebrities’ tweets. In the chart below, you can check out the data for yourself, including what share of the tweets contained links, hashtags and photos or videos (spoiler: so many)”.

Marketing technologists: Here are eight steps to boost your info security

Marketing Land