‘The 4 Cs: A recipe for precise remarketing campaigns’ – Marketing Land
Susan Waldes says, “Last fall, I had a great time participating in “The Great PPC Account Structure Debate” at SMX East. And I loved reading how the debate shook down recently with a different panel at SMX West.
You don’t have to have attended one of those sessions, though, to know that paid search people are passionate and vocal about their preferred account structure approaches. From speaker panels to articles to white papers, you could drown in the amount of information on structuring search campaigns (and shopping campaigns).
If the well is overflowing on how to best structure “query-based” campaign types, it’s comparatively dry for another important campaign type: remarketing.
In the last couple of months, I’ve built two different remarketing campaigns where the initial couple of days of performance data was not looking good. In both cases, I was so confident in the setup of those campaigns that I knew that something was wrong with either the website or the conversion tracking”.
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