’10 common online copywriting mistakes’ – Econsultancy
Jack Simpson says, “Anyone can be a writer these days. All you need is a computer with an internet connection and a tenner to spend on a domain name.
The problem is: anyone can be a writer these days.
But digital writing requires a unique approach that caters for the way people read online, i.e. through scanning the page for information that is relevant to them.
In this post I’m going to cover 10 common online copywriting mistakes I come across regularly when reading content.
1. Bad headlines
Headlines are hard. It can take a relatively long time to come up with what is essentially just a few words, but it is important to get your headline right.
It is the first thing people will see, and makes the difference between them clicking to read more or scrolling on by”.
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