Daniel Louis says, “Getting your audience to consume your meaningful content day in and day out is no mean feat. Ensuring that your content is fresh helps you stay ahead of the curve. But how can you do that? How can you get more people to find your content worthy of their time without investing a significant amount of your time?

Create or repurpose your content in fresh and user-friendly formats. It minimizes your efforts and maximizes the value of your content. By refreshing your content in multiple formats, you can:

Strengthen SEO – Search engines weigh your content on freshness and engagement.

Reach a broader audience – While a fair share of users may prefer visually oriented content, others may like audio or easy-to-read text. Refreshing your content delivery formats allows you to appeal to a wider audience.

Let’s consider these eight, less frequently used formats to give your existing content a new look and a new audience, and some tools to help you create them”.

8 Ways to Take a Fresh Approach to Content Formats

Content Marketing Institute

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