Nina Zipkin says, “Etsy has stitched its way into the custom website space.

The ecommerce marketplace yesterday rolled out a new way for its users to showcase and sell their products. Using Pattern, a custom website creator that links up with existing Etsy shops, sellers can select a custom domain and all the information from the seller’s existing Etsy shop — listings, product descriptions and images, inventory and current orders — will be added to a new mobile-friendly site.

The company says that over a third of Etsy users are interested in a site of their own, and with this new option, the platform is competing with other website creators such as Squarespace, Wix, WordPress and Weebly while establishing a new revenue stream and adding to its suite of services”.

Etsy’s New Web Service Is Its Answer to WordPress and Squarespace

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