‘Facebook expands Live video, will put it front and center in mobile app’ – Marketing Land
Amy Gesenhues says, “In case there was any doubt left, Facebook is serving notice that it’s super-serious about its video platform, Facebook Live.
The company announced a set of new features to Facebook Live and, more importantly, says it’ll make Live one of the primary tabs in its mobile app — replacing the Messages icon. That Facebook would put Live video right alongside News Feed, Friend Requests and Notifications tells you how committed the company is to winning the live battle it’s fighting with Twitter/Periscope.
In addition to moving Facebook Live front and center in its app, the company is rolling out a number of new features and upgrades. Some are very similar to what Periscope users are familiar with, while others extend Facebook Live beyond what Periscope offers. Here’s a rundown of the new features:
Rather than having to broadcast to all Facebook friends, users will be able to stream live video into Facebook Groups and Events”.
Facebook expands Live video, will put it front and center in mobile app
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