SBT team says, “Finding success as a producer of content is often a hit-or-miss endeavor. With such a flood of content being produced by so many people on a constant basis, getting your name out there as an effective author can be incredibly challenging. Whether you’re writing for a personal or professional blog, strategically producing content for specific campaigns, or practicing engagement with pre-existing content, it’s important to contribute to the Web in ways that will ultimately drive other users back to your own content. Publishing on LinkedIn is one way to do it.
Publishing On LinkedIn

While there’s no shortage of ways to get content on the Internet, one of the most effective places to do so is on LinkedIn, specifically the Pulse. Millions of users read through the Pulse at a constant rate all day and are comfortable commenting, sharing and engaging with content because the nature of the LinkedIn platform encourages it. This serves as an outstanding resource for authorship that holds considerable potential for broadening your audience, expanding the reach of your personal brand or the brand you represent, and giving your name the clickable appeal it needs to drive your overall Internet visibility”.

Here’s Why You Should Be Publishing on LinkedIn

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