‘Tips and Tools to Ensure Speed Doesn’t Kill Your Site’ – CMI
Aaron Orendorff says, “Back in February, Joe Pulizzi dropped this bombshell of a headline: One Thing Is Killing Content Marketing and Everyone Is Ignoring It.
Not surprisingly – just five days later — it was the most-shared CMI article on social media. With 51 comments and counting, the question is, “Why?”
Easy … people are frustrated. Not just “content marketing” people, but small business CEOs, B2B operations managers, consultants, nonprofit leaders, and (yes) pest management professionals.
Joe’s solution? Brands need a content tilt – “that area of little to no competition on the web that actually gives you a fighter’s chance of breaking through and becoming relevant.”
Naturally, I totally agree”.
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