‘Why Your Company Needs To Be On Snapchat Right Now’ – Entrepreneur
Murray Newlands says, “Snapchat has been a notoriously difficult platform on which to market a brand. Content on the app, while reaching over 100 million viewers, is deliberately temporary and marketing has been prohibitively expensive for all but the most lucrative brands. Many companies abstained from engaging early on due to misinformation, ignorance, or difficulty launching a campaign that had no in-depth analytics, and Chief Executive Officer Evan Speigel has been vocally against “creepy” targeted advertising — until now. I have personally started to use it a lot and so have all the internet savvy CEO’s I know.
Snapchat rolled out new features on Tuesday that move the app into the forefront of marketing possibilities that reach millennials: 60 percent of US citizens age 13-34 are using Snapchat, making it easily one of the best apps for reaching the young demographic”.
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