John Weiber says, “In today’s digital world, blogging is an important piece of the marketing pie. By minimizing its importance, you’re throwing away an opportunity to get your business some much-needed exposure.

Many business owners choose not to blog because they think they don’t have the skills to write engaging content. But you don’t need to be a writing expert to blog. You just need a few tips to help you along.

Here are five writing tips that’ll automatically make you a better blogger and (hopefully) generate traffic to your site.

1. Use the AIDA formula

Many copywriters use a formula called AIDA to help with sales and marketing copy. You can apply the same formula to your blog posts. So, what is AIDA?

Attention: You can grab your readers’ attention by writing a powerful headline. Write something that piques their curiosity.
Interest: You can engage your audience by telling a short story. It doesn’t have to be anything elaborate, just something that will create a hook”.

Five Content Writing Tips That Will Automatically Make You a Better Blogger

Marketing Profs

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