‘Getting Started With Structured Content’ – CMI
Aaron Orendorff says, “Discoverable, adaptive, and reusable, oh my! Learn how to make your digital content super flexible and findable using a concept called “structured content.”
You publish hundreds of content assets a year – everything from e-books and videos to blog posts and snackable social content. You “atomize” content, reusing and repurposing narrative content and visuals across overlapping projects. So far, so good.
Managing your content development and reuse on a case-by-case basis makes sense when you publish just a few hundred assets in a given year. Scale it to thousands (or tens of thousands) and the process gets seriously gummed up.
When your production team tries to update hundreds of assets published in the last six months due to an unexpected regulatory change, they find that keeping track of which assets need revision is cumbersome. Writers are frustrated because they know the company has reams of great content – if only the different pieces could be easily aggregated into a new content asset. And designers wish each new project didn’t feel like a start-from-scratch endeavor”.
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