‘How to Plan and Create Awesome eCommerce Content′ – ‘Convince & Convert’ Blog
Anshey Bhatia says, “When starting an online store, content is a frequently underrated yet vital aspect of the website creation process. We consistently tell our clients that we need content for the site completed within the first one to two months of a project—otherwise, it is the area most likely to slow down a site launch. Make sure you’re paying attention to these areas of website content when preparing to launch your eCommerce site.
Brand Voice
A clear brand voice is absolutely crucial in determining how all copy and imagery should look and feel across the site, and really, across all marketing efforts. Is your brand Fun and Quirky? Luxurious and Exclusive? Sweet and Sexy? Hopefully during the branding process, you’ve answered these questions, but if not, now is definitely the time”.
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