Mark Roberge says, “Today, the world is unimaginable without the internet. We buy products, file our taxes, pay bills, apply for jobs, conduct research, stream entertainment, and communicate with people around the world over it.

But this isn’t always how things were. Imagine for a moment what it was like to buy a product before the internet existed. Buyers actually needed salespeople in order to make a decision — salespeople who held all the cards.
Why? Because they were the only ones with answers to buyers’ key questions. Questions like:

– What is included in your offering?
– What does it cost?
– How does it compare to your competitors?
– Who else is using your offering? Do they like it?”.

Inbound Sales: How to Sell the Way Prospects Buy

HubSpot

Sharing is caring