Rob Rasko says, “There is a lot of chatter in our industry about the negative effects of ad blocking. And while ad blockers present a serious concern for our industry, would it hurt to consider, on a lighthearted note, that one shouldn’t be afraid to click on ads? I plan to click on more ads going forward, and in support of our industry, I’m encouraging my friends to do the same.

Now, I’m not suggesting that we revert to the days of click farms and other abuses that skew engagement data, I’m only suggesting that we as industry leaders have an opportunity to control this important conversation by engaging with the ads we find interesting and sharing with others the positive experiences we have with them.

Are we ad-averse?
I’m sure I speak for many of us when I say that we’ve all trained ourselves to look past advertising online and ignore or skip ads, but advertising can be fun and creative. Lately, all three of my kids are walking around talking about one of the various insurance ads they see, “Hi, this is Jake from StateFarm,” or singing, “Nationwide is on your side.””.

Marketers mustn’t be afraid to click on ads

Marketing Land

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